Star Trek (2009) - 2nd Release (Blu-ray SteelBook) [UK]

Purchase here: Zavvi (Sold-out)
Release date: May 13 2013
Price: £14.99

There are two different order descriptions for each Steelboook:
1. Star Trek XI - Zavvi Exclusive Limited Edition Steelbook [Blu-ray] (Black)
2. Star Trek XI - Exclusive Limited Edition Steelbook [Blu-ray] (White)


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Actual pics: (thanks to DADDYCOOL187)






 
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I don't know if it's been answered but what is the difference between the Zavvi exclusive and exclusive versions when both only seem to be available to order from Zavvi?
 
Yeah, I know, but why is one called the Zavvi exclusive when you can seemingly only order them from Zavvi anyway? Doesn't that make them both Zavvi exclusive?

I'm not entirely sure, I think somebody mentioned very early during the announcement of the white one that it was going to be sold through various retailers. I've yet to see it pop up anywhere else though.
 
Yeah, I know, but why is one called the Zavvi exclusive when you can seemingly only order them from Zavvi anyway? Doesn't that make them both Zavvi exclusive?

I'm not entirely sure, I think somebody mentioned very early during the announcement of the white one that it was going to be sold through various retailers. I've yet to see it pop up anywhere else though.

I expect it's something simple like the Zavvi exclusive was already built on their system when they sorted out a deal on the other one, so to differentiate they just put exclusive on the other without the Zavvi bit (or vice versa).

The aim might also have been to avoid confusion but doesn't seem to have worked :p