Yes, I did notice that price but I was too late to the party and it was showing "Sold out" at the time.
Well done to those people who snagged copies for that I n c r e d I b l e price (about a third of what it costs at Amazon and HMV)
Gonna have to try to check prices at Xtra-vision a couple of times a day in future as I've only managed to pick up 2 of the 6 so far and these look SOOOOOOOOOOOOOOOOO much nicer than the recent #7 (and much nicer than the two trilogies that I bought when they came out).