... and, yes, looks the same as the v. nice matte steelbook w/ metallic reflections we had in the UK a few years back ... this one w/ possibly a different finish (?) ... at least tit's not Pop Art - although could see this w/ helmet atop rifle in minimalist Pop Art style working well and complementing the UK (and other territories) steelbook.
Quick reminder of the UK steelbook + DVD futurepak (courtesy eBay):-
Just spotted this - for a better look Ricster@hidefninja.com