It's been clever, if not slightly crafty, marketing by Zavvi:
1) It comes up for pre order... Most are like "meh" it's not the HMV one and that artwork is rubbish.
2) one month to go and there has been NO buzz about this title, then BHAM! It has sold out. The collectors start worrying about not having a "sold out" steelbook and the eBay scalpers start to wonder how much money this could be worth, should more copies come in.
3) After leaving us wishing we had a copy, they suddenly start to trickle back into stock and guess what? We now NEED a copy, otherwise we could just be missing out and we don't want to miss it again!
4) Zavvi now have a big customer demand... Poof... The copies are sold.
5) What's this... Captain America has sold out... Now go back to (1
This is a Jedi, I mean Zavvi mind trick!
