It's pretty disappointing alright, they clearly saw increased demand for the title and decided to increase the print run. But we already know Zavvi don't care about collectors; they'd happily sacrifice potential value and desirability, just for some more £££.
For instance, the extremely limited Frozen print run from Blufans left many collectors empty handed, and guess what? Several members said they'd prefer to miss out on a title, rather than have the print run increased. All of Blufan's titles (and others like Kimchi etc.) are highly desirable and have retained value.
Companies like this know what collectors want, Zavvi don't (or just don't care). I hope they get stuck with their extra stock, just like the 20+ 'Exclusive' titles currently on their site for less than £10. I'm going to cancel also, and wait for a price drop. If it doesn't drop and sells out, it doesn't matter as it's not going to be that desirable anyway, due to the high print run. They'll be flooded on eBay and the scalpers won't be able to shift them.