Brad, I think there is an understandable collector 'anxiety' that occurs anytime (regardless of title, retailer, etc) there is discussion about verbage in the description, whether initial, final, print run, and depending on where it is seen.
In addition, Steelbook collecting has always been engulfed in all kinds of speculation and mystery, it's just part of the hobby. All we can do is order the titles that are of interest and base that decision on info that is available at the time of order, and adjust orders if we see fit. At HDN, from the time this thread was posted, we were not given any info about 'ultra limited' print run for this title, and the thread was posted exactly as the info was given to us. Whether someone at Zavvi made an error in sending out e-mails/adding info to the site, or plans for the title changed from 'ultra' to 'limited', and all of that got reposted with outdated info at another site, I have no idea-as many of us are, I am busy helping to keep HDN updated and a fun place to be for collectors, and don't have the time to track and compare descriptions that may change for 1000's of items, at dozens of retailers.
But rest assured, if we are given further 1st hand updates on this title that can be shared, we will.
Lets move on please...