Introducing Blu-ray Fr4me by Scanavo (creators of SteelBook)

[Wreck]

It is with pleasure that I can announce to you steelbook fans something that has been in the works for a while. From Scanavo comes Blu-ray Fr4me.

http://www.amazon.co.uk/dp/B0090JB826/?tag=hidefnin-21

FR4ME™ presents a new generation of packaging. Scanavo’s FR4ME™ is a stylish, collectable and unique new way to package media.

It is Scanavo’s designers’ aim to add more collector value to media packaging and with it‘s stylish design and creative choices Fr4me™ does not disappoint!
Fr4me™ is the first packaging which gives Blu-rayTM owners the choice to customise their pack with their preferred choice of artwork. Fr4me™ can even stand, unaided, in a horizontal position like a real frame.

It’s stylish, minimalistic looks have presented a major attraction to film studio Universal Pictures, who have commissioned it for the UK release of their Sci-fi blockbuster OBLIVION, starring Tom Cruise.

Within its innate ability to house a range of artwork, Fr4me™ can accommodate media on a range of materials, for instance lenticular. There is a special physical closeness to the artwork for the owner as there is no plastic film covering. A multitude of creative options exist for film studios to make Fr4me™ ideal for any genre and title.

Fr4me™ comes in a wide range of standard colours and the durable ABS substrate from which the outer ‘frames’ are made adds an exclusive touch which further redefines Blu-rayTM packaging.

With Scanavo comes the natural reassurance of quality. Scanavo - the premium packaging specialists - have created something worthy of the quality of Blu-rayTM. In a still strong physical media market, Fr4me™ adds value back into packaging and is sure to kick-start a whole new community of collectors.

OBLIVION packed in Fr4me™ will be available at most major UK retailers.
More exciting options for Fr4me™ will be developed in the near future!

Fr4me™ is a patented media packaging by Scanavo. Heard first at Hi-def Ninja

[color=4]Fr4me™ List:[/color]

Oblivion (2013/08/19)

Despicable Me 2 (2013/10/26)

 

[mnementh]

I got the Oblivion one from Zavvi. Luckily the disc came loose in transit so I can return it for a refund. Bloody hell it's ugly

 

[Jae]

I was actually intrigued by this new packaging.

Until I got it.

Appalling piece of poor design work. The end result looks like some cheap kids game or ages-old DVD from a 24 hour shop or motorway service station.

Astonishingly nasty and all plastic, poor fitments too.

I sincerely hope this packaging fails spectacularly.

 

[Xavier]

For those who posted detailed pics and vids thank you. But now that its actually out and from what has been shown it does not look to really interest me.


The thing I do like most tho is being able to change the art....

 

[Liam125]

There's already a surprising amount of these Oblivion Fr4mes in Guildford CEX. And a full shelf of them in HMV. Just shows how bad people think they are, haha.

 

[sundvold]

here's both

 

[MENTAL MAGPIE]

I picked up Oblivion in my local cex and quickly put it down again, it looks and feels cheap.

 

[Sigill]

There's already a surprising amount of these Oblivion Fr4mes in Guildford CEX. And a full shelf of them in HMV. Just shows how bad people think they are, haha.

I don't think that's a reflection on the Frame packaging itself. Since this is only being released in Frame packaging for the most part they are bound to have made a stack of these so I cant see them selling out anytime soon. They will be instock as long as a normal Amaray case would be.

 

[Wreck]

http://clubwarner.jp/campaign/top/id/63

 

[tridon]

http://clubwarner.jp/campaign/top/id/63

WHA?!

Pacific Rim Fr4me will be mine!!!

 

[Maccadinho25]

Let me guess, these will be very expensive to obtain from Japan?!

Was hoping to catch them all - didnt last long lol

 

[Sigill]

Let me guess, these will be very expensive to obtain from Japan?!

Was hoping to catch them all - didnt last long lol

Looks like it is gonna be 10,000 Yen, about £80 so yeah crazy expensive! This looks like it is 2 films in one I think.

 

[Naughtius Maximus]

While i was in HMV yesterday i noticed the Oblivion version for £10, they had quite a few of 'em as well.

 

[digitalbabe]

Yeah, pass....they're too clunky, and a lot of people that do like 'special packaging', they often 'collect'. With no spine and them being so bulky I can't see people wanting to keep adding them to their collection. But to each their own...the art on Pacific is kind of cool.

 

[Maccadinho25]

Looks like it is gonna be 10,000 Yen, about £80 so yeah crazy expensive! This looks like it is 2 films in one I think.

Yeah i thought that but then thought surely not.....!

£80? No thanks!

 

[Wreck]

I was told after you buy those 2 movies you get that for free from the promotion

 

[tridon]

I was told after you buy those 2 movies you get that for free from the promotion

Ah, okay. Who do you have to buy them through? Any idea?

 

[Heche1981]

So what has actually become of these FR4ME releases...?

Are the studios / Scanavo still planning on releasing more? Or have they gone back to the drawing board in order to come up with a way of improving on the idea based on negative consumer feedback?

Have any further FR4ME titles been announced for the near future? WOuld you guys actually want to see more?

 

[Maccadinho25]

Id like more Would prefer them over an amaray and dont collect steels anymore. But from the big over reaction to them i wouldnt be surprised if there isnt many more

 

[lgans316]

So they want to push this crap further?