Sharp has introduced the world’s first integrated LCD with built-in Blu-ray player. It comes in the form of their full 1080p AQUOS BD series which includes the 52-inch class LC-52BDB8OU, 46-inch class LC-46BDB8OU, 42-inch class LC-42BDB8OU, 37-inch class LC-37BDB6OU and 32-inch class LC-32BDB6OU.
They combine the ultimate high definition television with the ultimate high definition content format with a side-loading multi-slot for Blu-ray, DVD and CD content. The series offers a single-step operation system that turns the TV on and activates play when a BD disc is inserted. In addition, the series features a newly developed Advanced Super View (ASV) Super Lucent panel for a dramatically bright and crisp picture with reduced reflection and a new AQUOS Pure Mode for convenient optimized viewing of Blu-ray titles.
A new elegant “AQUOS Blue” design includes a subtle blue accent at the bottom of the frame/trim and a swivel stand for viewing convenience.
“We created this series to offer consumers a product that provides the same high quality and clear picture they’ve come to expect from a Sharp AQUOS, but with the added convenience of a Blu-ray player for a unique combination solution that allows playback of the latest HD quality Blu-ray movies,” said Bob Scaglione, senior vice president and group manager, Product and Marketing group, Sharp Electronics Corporation.
“This product is a one-stop, stylish home theater and built-in side loading Blu-ray slot is also a spacesaver for style-conscious consumers, eliminating the need for a seperate box and and extra cables.” He commented.
Sharp’s new ASV Super Lucent panel applies an ultra smooth finish that minimizes gloss while intensifying panel brightness and contrast. The AQUOS Pure Mode automatically senses the Blu-ray disc content and intelligently adjusts display settings such as aspect ratio to optimize the movie image. The LC-52BDB8OU, LC-46BDB8OU and LC-42BDB8OU further improve picture quality with Fine Motion Enhanced technology for 120Hz Frame Rate Conversion, a 10-bit panel for Deep Color compatibility and “dejudder” technology that results in smooth reproduction of film content.
All five models offer fast pixel response time, ensuring that viewers never miss a detail of High Definition content. These models are extremely full featured, with four HDMI inputs on the 52″ , 46″ and 42″ with three HDMI inputs on the 37″ and 32″ as well as two component video inputs, all of which are 1080p compatible. The HDMI terminals all have 24p input capability for high quality Blu-ray video processing. A true high-defintion TV, the models house a built-in ATSC and QAM tuner for access to DTV channels. The units also feature RS-232C input for custom installations and a PC input incase you want to utilize the tvs as PC monitors as well.
In my eyes, I believe this is a great step for blu-ray as many people are still making the switch to HDTVs and with the integrated blu-ray player it will definitely persuade the consumer to check out that player. In my opinion, this seems to be the ideal bedroom model for those who want an all in one package. Never the less, this is just some of the first of many exciting things to come in 2009 but DVD had integrated tv models long ago so it was only a matter of time before Blu-ray did it.