A story ran in a Chinese newspaper talks about a new Blu-ray player made by Lite-On that will be coming this year. It’ll sell for $150. Good news for Blu-ray and late adopters as it looks as if 2009 will be the year they really spark an assault on all those DVD cling-happy holdouts. 🙂 Of course we all know players at this price are never packed with the most features or have the sleekest look, but they do get the format out there to more people with the competitive price point. These players that are made by Lite-On are Taiwan-based and have long-produced budget DVD players that have been relatively good, so let’s hope the same for their introduction into Blu-ray.