Screen Media just now jumping into the blu-ray scene with “Battle in Seattle” scheduled to release on March 10th have also just announced that “Personal Effects” starring Ashton Kutcher and Michelle Pfeiffer and “Lymelife” starring Alec Baldwin and Cynthia Nixon are speculated to release on Blu-ray disc format in May and July/August respectively. Screen Media feels confident in their average $10 less MSRP strategy to boast sales in today’s economic decline. Senior VP of sales Suzanne Blech was quoted as saying “For some consumers, the must-have titles can warrant the cost. But for lesser known titles, it needs to be realized that people’s pocketbooks aren’t as open as they used to be.” Hats off to Screen Media on what I feel will be a rewarding move down the line. Welcome to blu-ray!