District 9 Will Be The First Video/Game Hybrid Blu-ray!

District 9 will be the first Video/Game Hybrid Blu-ray to be released on the market. The Blu-ray will contain the God of War III demo which is one of the most anticipated games for the PS3. Without much to say here’s the official press release.

CULVER CITY, CALIF. (October 28, 2009) – On December 29, Sony Pictures Home Entertainment and Sony Computer Entertainment America (SCEA) will introduce the first movie/game demo hybrid Blu-ray in the US with the release of the critically-acclaimed sci-fi thriller District 9. The Blu-ray will feature a playable game demo of the PlayStation®3 system (PS3™) exclusive, God of War® III – one of the most anticipated video games of 2010. After successfully completing the game demo, the consumer will be able to unlock an exclusive making-of featurette about the game. With more than 8.7 million units sold, the God of War franchise has set the bar for the action-adventure genre with numerous Editor’s Choice and Game of the Year awards given by some of the video game industry’s key media outlets, such as Game Informer, IGN, and GamePro, to name a few.

“The combination of District 9 and the game demo of God of War III is an unprecedented home entertainment offering,” said Lexine Wong, Senior Executive Vice President, Sony Pictures Home Entertainment. “We are thrilled to give consumers not only an incredible high definition presentation of District 9 and the wealth of bonus material about the movie, but also a taste of what is destined to be the biggest video game of 2010. This pairing of the movie and game demo is just another example of what is possible with the Blu-ray format.”

“Blu-ray functionality has long been a differentiator that separates the PS3 from other home entertainment systems,” said Peter Dille, Senior Vice President, Marketing and PlayStation Network, SCEA. “Through this collaboration with Sony Pictures Home Entertainment we’re able to create a unique experience only available on the PS3 system that blends two of the most popular entertainment options available, watching District 9 and playing God of War III off the same disc.”

Additional bonus materials exclusively available on the Blu-ray edition of District 9 include a Digital Copy of the film for PC, the PSP® system (PlayStation®Portable), Mac or iPod®; the Interactive Map feature “Joburg from Above: Satellite and Schematics of the World of District 9,” which provides a highly detailed environmental exploration of the world through a series of interactive satellite maps, technology schematics and photo-real files that take the viewer deeper into the world of the film; and movieIQ, which allows viewers to immediately access continuously updated information on the cast & crew and explore relevant trivia such as production facts, music and soundtrack information all tied to scenes within the movie.