[Toy Fair 2019] Mattel Brand Previews

Mattel another power player at Toy Fair invited press on Monday morning to their booth to preview many of their new products from their diverse portfolio which includes WWE, Hot Wheels, Mega, DC Universe, Jurassic World, Toy Story 4, Detective Pikachu, and even Barbie product lines. Hi-Def Ninja is of course very grateful for Mattel inviting them their yearly events.

Hot Wheels

A display of Batmobiles were showcased while the real reveals were the Disney character cars and the a line of Mario Kart figures.

New track sets were on display as well.

But the really cool news from Hot Wheels was Hot Wheels TechMods – The Smart RC Kit. This RC kit has two modes; the first is an app controlled RC car that drives as you control it while in the other mode the car acts as the controller to maneuver the in app-car

Toy Story 4

A whole new line of products to supplement the upcoming movie including roleplay, figures, Hot Wheels, and blind box minifigures.


The Cars franchise featuring unique diecast line continues to grow. As a popular collectible, consumers can both collect and play with the cars individually or take their fun to the next level with playsets.


Mattel’s ultra popular WWE line includes the basic figure line, the elite figure line, and the Ultimate Edition line.



Ultimate Edition, which feature 33 points of articulation, ring entrance accessories, and extra head and arm sculpts.

Other WWE Products


The Mega Construx continues to provide brick building options with a new series Breakout Beasts as well as Detective Pikachu sets.

Breakout Beasts

Detective Pikachu

Jurassic World

Harry Potter

DC Universe

Not much to show off here but there were still a release of new figures including a neat Riddler and Poison Ivy

DC Super Hero Girls


Lil'[ Gleemerz

Hi-Def Ninja of-course appreciates and thanks Mattel for inviting us into their booth space for the 2019 New York Toy Fair!

About the author

Media Journalist | Michael loves all things pop culture and has an opinion about everything whether you ask for it or not. Michael collects steelbooks, posters, convention exclusives, LEGO, Transformers, and everything in between.