LEGO today launched a new 5:1 upscaled wooden minifigure as part of their new LEGO Originals line. Since its debut in 1978 the minifigure has become one of the biggest pop-cultural icons of modern times with over 8,000 official minifigures and this figure is LEGO’s way of paying homage to that rich history.
The new line saw the LEGO group collaborate with design specialists Room Copenhagen to introducing a new range of products dedicated to fans who love a bit of LEGO nostalgia and playful interior design. The 5:1 upscaled wooden minifigure was revealed at a unique LEGO Originals Pop Up Store and Gallery in Covent Garden, London where fans were able to purchase this rare and limited-edition model before it goes on sale.
Founded in 1932 by master carpenter Ole Kirk Kristiansen, the first LEGO toys were hand crafted from wood. His craftsmanship and attention to detail secured a high level of quality for the products, but when wood supplies became scarce in the aftermath of the second World War, Ole started supplementing his production with plastic toys and the rest is history…
Respecting their heritage as a producer of high-quality handmade wooden toys, this premium model is handcrafted from FSC-certified oak, with adjustable yellow plastic hands just like today’s LEGO minifigures. This 5:1 upscaled version of the classic LEGO minifigure is presented in a premium gift box with a 28-page booklet featuring the history of the minifigure and the story behind the development of this wooden model. Also included are inspiring examples of how LEGO designers personalized their models, as well as inspiration for accessories fans can build using the included LEGO bricks. A number of LEGO designers have already given their take on how to personalize the model, and the results will be exhibited for a limited time at the LEGO Originals Pop Up Store and Gallery in London.
Owners are encouraged to unleash their creativity to decorate and customize the minifigure in unique ways, display with pride at home or the office and share their creations via social media using #LEGOOriginals.
LEGO® Wooden Minifigure (853967)
Available to LEGO VIP-members on LEGO.com starting November 3rd to 7th
Available globally starting November 8th.
US $119.99 – CA $154.99
LEGO® Originals Pop Up Store and Gallery in London Information
Location – 9–11 Shorts Gardens, Seven Dials, Covent Garden, London, WC2H9AT
Date/time – Friday 1st Nov, 12.00 – 16.00 and Sat 2nd Nov, 12.00 – 16.00
Pop up event will showcase the LEGO® Originals Wooden Minifigure, alongside unique and individual personalization versions of the minifigure by LEGO designers. A limited number of the wooden minifigure will be on sale and each purchase will come with an exclusive LEGO Originals piece of artwork only available from the event and the LEGO VIP Reward Centre.
Purchases at the event are limited to 1 per person per day.
Timeslots to the event are limited.
For more information and to sign up visit here.
Here is a look at some of the inspired customized examples