[Toy Fair 2023] A Final Look at the New York Toy Fair

Every Toy Fair I try to spend a bit of free time roaming the aisles, even if most are closed off with huge walls, trying to see if there is anything that catches my eye or is just outside the main focus of my coverage. While there are some familiar faces here there are also a few new companies that had some interesting, fun, or cute items to see.

The Noble Collection

The Noble Collection produces some of the most intricate and detailed collectibles out there and they have a wide assortment of properties to choose from including Harry Potter, Game of Thrones, DC, Lord of the Rings, Jurassic Park, Universal Monsters and more. Their products range from prop replicas, toys, stationary, jewelry, chess sets, and plush figures and most of their properties seem to have a base assortment of these various items and then expand out based on the property whether it be replica wands for Harry Potter, jewelry pieces for Lord of the Rings, or even puzzles for The Da Vinci Code. The Noble Collection was also continuing their line of BendyFigs which they had started to show off last year as well as new items in their Minecraft line. Other notable call outs from their space include a Jumanji game board, a Star Trek chess set, and Harry Potter plush.

New Zealand Mint

When I normally discuss collectibles the first thing that comes to mind usually is not coins but the New Zealand mint has created a new way to collect silver and gold. Not only are the proof coins actual legal tender but they are also of the highest quality a mint can produce and with very fine detail making them the perfect choice for collectors or those looking to give an amazing gift. New Zealand Mint works with a wide array of licenses and produce, coins in varying shapes, sizes, and OZ. Their Comix line for example features the covers of many different classic comic books but are also 1 ounce of pure silver. For Star Wars they created Beskar Bars in 10 ounces they also had a blind box limited edition set where buyers got two coins of varying limitedness featuring lots of different artwork.


Robosen has catapulted into the hopes and dreams of many Transformers fans with their transforming Optimus Prime and Flagship Grimlock figures. These figures can transform the way you imagined as a child and can be programmed to do almost anything including dance and can react to voice commands as well. The company also produces other transformers, robots, and even a moving Toy Story Buzz Lightyear. While the figures may be a bit pricy, as the saying goes you get what you pay for.

My Arcade

For the gamer my arcade are producing classic video games in small arcade style packaging. Most of their products come in four sizes (Micro, Nano, Pico, and Handheld) which gives fans options if they have limited space. The products felt high quality and I was surprised how firm the joystick felt as it didn’t feel like there was any give after use. My Arcade has a bunch of popular games including Street Fighet II, Mega Man, Pac-Man, Sapce Invaders, as well as some consoles with many games in the Atari system. They also just experimented with a joystick version of Galaga.

Nemesis Now

Nemesis now offers a wide range of giftware including drinkware, bookends, snow globes, busts, ornaments, journals, and wall mounts in a host of hot properties. Take a look at the selection of brands and tell me what you don’t see!


teeturtle was on hand showing off their wide range of plushies including their reversible plushie, keychain plushie, and plushie tote bags. The company also has a wide range of shirts and other accessories. Definitely worth a look if you need a plush with you at all times!

Yu Me

Yu Me offers a wide range of affordable collectibles with plenty of blind box figures from anime, Stranger Things, Disney, Deadpool, Harry Potter, and Spiderman. Their DZNR line is YuMe’s exclusive line of collectible plush toys mainly for Transformers.

Wood trick

WoodTrick is a Ukrainian company producing 3D constructed wooden puzzles some of which also have a mechanical element. They make a wide range of puzzles from simple cars all the way up to complex designs. They even have a projectile series for a more adult audience.

Build-A-Bear Workshop

Who has not heard of a Build-A-Bear Workshop. While the company did not have a booth presence they did participate at the Toy Fair with a reception and viewing of their documentary Unstuffed: A Build-A-Bear story. Their products really bring a lot of joy to children around the world so I’m glad they have been around for 25 years.

About the author

Media Journalist | Michael loves all things pop culture and has an opinion about everything whether you ask for it or not. Michael collects steelbooks, posters, convention exclusives, LEGO, Transformers, and everything in between.