Jazwares has also emerged as another powerhouse brand in the toy and collectible space. They are now one of the largest toy companies in the US with a strong portfolio of brands including All Elite Wrestling (AEW) figures, Star Wars Micro Galaxy Squadron, Pokémon, Fortnite, Halo, Hello Kitty, Five Nights at Freddy’s, and Tokidoki under their belt. But beyond that they are always expanding their footprint and this year that including new properties Miraculous, Fijables, Mofusand, Greenhouse, and Stranger Things. Even their Squishmallows line expanded with a new Hug Mees line.

At Toy Fair Jazwares continued to show why they are at the top of their game with a collector’s night event featuring special reveals out of their Vault and continuing to show care towards creating great products as well as limited run collectible items.

Lets check out their diverse portfolio!

Star Wars Micro Galaxy Squadron

The Star Wars Micro Galaxy Squadron line produces ships and figures across the entire Star Wars Saga from classic movies to newer properties. The ships are typically more detailed while being presented in a smaller size for those wishing to save shelf space. Ships range across different scales including Starship, Assault, and Dreadnaught levels and run the gamut of series and movies. Revealed in the vault at the collectors event was an AT-AT, Mandalorian and Grogu The Razor Crest, and an Ahsoka LAAT/LE set. Other showcased items included newer waves of the mystery vehicle and figures and other ships. 

AEW

AEW was a bit quieter this year for Jazwares with only really two reveals out of the Vault – a Darby Allin figure and for the first time ever an Outrunners figure set. Jazwares is still in the AEW game but just did not have a lot to show this year!

Squishmallows

While AEW had a smaller showing the same cannot be said for the Squishmallows empire which continues to be an extremely popular home grown property for Jazwares. Not only does the line include their original Squishmallows but they have expanded their Squish-a-Longs and Clip-a-Longs offerings  while adding a new more younger kid friendly Hug Mees line. Jazwares has even branched out their Squismallows offerings to pillows for an easier way to sleep on a super soft plush.

Mainline Squishmallows continue to release not only original characters but the licensed side had new reveals in Harry Potter, Sonic, Bluey, Care Bears, Star Wars, Marvel, Stranger Things, Lord of the Rings, and new properties Mofusand and Coraline! Another theme I noticed which was not just limited to Squishmallows but permeated throughout the entire Jazwares range of products were holiday themed offerings.

Squish-a-Longs continued to grow their lines and included new properties with Hello Kitty, Disney Stitch, and Pokemon.

Hug Mees was introduced to welcome a younger crowd. The inviting plush are all just waiting to be hugged by their favorite friends.

Miraculous

Another acquisition this year for Jazwares was the Miraculous license which follows Marinette who leaves a double life as a crime-fighting superhero known as Ladybug. Based on the French animated show from Netflix the line launching in 2027 includes a line of figures, squishmallows tie-ins, and mystery packs. 

Greenhouse by Russ

Under their Russ brand this collection features maintenance-free plush plants designed for home decor or play. The plants range in size from 6-inch all the way up to 4-feet and feature succulents, cacti, and potted flowers all using ultra soft material often with embroidery.

Mofusand

Originating from Japanese illustrator Juno Mofusand features fluffy cats in costumes often with a food or animal theme. Capitalizing on this craze Jazwares is offering a line of plush in different sizes, plush clips, and squishmallow versions.

BLDR

Last year’s breakout building set line BLDR was also featured in the vault with a Spy X Family Bond Forger and Jujutsu Kaisen Malevolent Shrine building sets.

Five Nights at Freddy’s

The Five Nights at Freddy’s line-up includes figures, plush including jump and scare plush, blind boxes, collector figures, Racer vehicles, BLDR, Endo Series, and even Squishmallow versions.

Fijables

A new craze is a line of mini fidget toys. The mini toys feature loose joints that allow the figures to wiggle and jiggle. What makes the new line amazing is the incredible range of series included in the first wave including Jurassic World, Hello Kitty, Disney, Pixar, and Star Wars.

Other Properties

On top of all the other properties already mentioned Jazwares still has a ton of other brands from Pokemon and Hello Kitty to Tokidoki, Stranger Things, Sticki Rolls, and more.

Along with their typical range of playsets figures, playsets, and plush based on the Pokemon brand Jazwares also had a new battle set, Pikachu Puppetronic, pastel Eevee plush set, and Squishmallows Hug Mees.

The Vault showed of two Stranger Things Tales From ’85 figures.

Tokidoki

Avatar the Last Airbender

Hello Kitty

DC Plush which had a lot of Harry Potter, Wizard of OZ, DC, Game of Thrones, Cartoon Network, Rick and Morty, Looney Tunes, Scooby Doo, Gremlins, Horror, and more

Sticki Rolls, is a line of collectible, wearable products. Each Sticki Roll comes with 10 holographic mini stickers that kids can pull, tear and share all without the need for scissors.