Now that the showcase articles are out of the way it’s time to have a more collectibles focused article. While there is no shortage of companies in this space the amount that attend Toy Fair does change over the years and the amount of product they bring can also vary from year to year. Additionally, the variety of collectibles continues to evolve and figures, statues, and busts have really only become a part of the collecting world.
There are always many more booths than I could ever hope to cover but I have tried to focus on many of the familiar names in the collectibles area many of which I have covered in the past. These companies are producing everything from figures, statues, busts, toys, plus, model kits, vinyl figures, and more. There is no shortage of products being put out from almost any licensed property out there and in my opinion the collectible figures market is still just as strong as ever.
So let’s look at a few companies that focus on collectible figures, statues, and designer toys offering up everything from 3.75” figures with just a few points of articulation to 1/6 and 1/12 scale figures with lots of articulation and all the way up to statues. Many of these companies all dabble in similar types of products and they can also step outside just figures so you may also see some stuff you might not expect here.
For a bit more insight into the annual Toy Fair I encourage you to check out my other article on the Toy Fair itself. Since I was at the show by myself and I tried to include a wide berth of companies my more normal in-depth analysis is a bit more truncated this year.
Finally, while I encourage you to check out every company I covered since there are so many I’ve included a list of companies covered in this article; a quick ctrl+f will shoot you over to the relevant company:
Super7; McFarlane; NECA; The Loyal Subjects; Yolopark; Trick or Treat; The Noble Collection; Mighty Jaxxx; Good Smile Company; Pure Arts; Square Enix
Super7
https://super7.com/
Super7 along with a few other companies continue to lean into the Comic Con and Toy Fair space to show off their newest products. Owner and Founder Brian Flynn created the company in 2001 and with his a passion to get quality products into his fans hands has created one of the top pop-culture producers of collectibles, toys and apparel studios. Along with their own IP Super7 works with a host of properties including Godzilla, G. I. Joe, Transformers, Voltron, Teenage Mutant Ninja Turtles, Thundercats, Dungeons and Dragons, The Iron Giant, Peanuts, and more. Their products range from their ReAction and Ultimates! Figures line, vinyl figures, blind boxes, Super Cycles, and puzzles.
For Toy Fair new items include lots of blind box figures from Godzilla, Voltron, Reptar, Sesame Street, Czarface, Ghost, Misfits, and Universal Monsters. There were also new reveals in other categories including a new line of TMNT figures based on the 2012 animated series, a new line of metal toys with Peanuts and Universal Monsters licenses called Super Cycles, a new vinyl figures line called Fun!Fun! again across many IPS, a new wave of G.I. Joe ReAction figures, and a White Spacesuit Snoopy SuperSize Vinyl. Special callouts to the D&D Ultimates! Tiamet, D&D Figures, and the Where the Wilds Things Are and Godzilla Cherry Blosson Festival ReAction figures.
McFarlane
https://mcfarlane.com/
Next up is McFarlane Toys! Founded by creator and namesakeTodd McFarlane in 1994 the company produces some of the most highly detailed figures and collectibles for many of today’s hottest properties across comics, TV, movies, and sports. Their licenses include Warhammer, Demon Slayer, Mortal Kombat, Disney, Avatar, Avatar: The Last Airbender, Diablo IV, Beetlejuice, Scarface, The Office, Walking Dead, and for now DC.
At Toy Fair the folks at McFarlane were kind enough to show me around the booth and focus on some of their new product reveals. Highlights include Warhammer 40,000 Lieutenant Titus and Eliminator, World of Warcraft figures, the Avatar movies blind boxes creatures which feature UV light-up, Movie Maniacs characters including a Kevin with Chili from the Office, Tony Montana from Scarface, and Vault Boy from Fallout.
There was a ridiculous amount of new DC figures and statues including new Creature Commandos Weasel and Joker 2 Joker statues, a line of Batman cowls, Super Powers and Super Friends figures. In the DC Multiverse crossover line there was a new Titano Vs. The Flash set. Batman: The Animated Series line of figures and a super slick looking Bat Wing. For Page Punchers there was a new Supergirl Woman of Tomorrow figure and a Joker Deluxe Collector Set featuring the Murray Franklin Show set. A new line called Todd’s Mods of DC Vinyl figures was also shown off.
For Marvel McFarlane continued to produce comic book cover statues with a new Secret Wars Spider-man and Thor.
McFarlane also continued with Spawn figures and showed off new Mortal Kombat and IDW Teenage Mutant Ninja Turtles lines; though photos were not allowed of the latter two.
Finally, the biggest reveal in my opinion was the return of the Walking Dead line of figures.
NECA
https://necaonline.com/
When you discuss collectible figures NECA needs to be part of that conversation. The company has been around for close to 30 years and is still at the height of popularity with a full range of collectible action figures and prop replicas for a variety of licensed properties. They are also the parent company other well known names including Enesco, Wizkids, and Kidrobot.
Standouts this year includes Teenage Mutant Ninja Turtles lines including the Eastman and Laird’s Teenage Mutant Ninja Turtles, The Last Ronin, TMNT II and III, 2021 Animated, and TMNT X Universal Monsters crossover line. For horror fans there were a range of figures across the genre from Universal Monsters and The Thing to Nosferatu, Megan, Terrifier, and even a Vincent Price figure. For Toony Terors series 11 will cover What We Do in the Shadows. Other properties represented include Jaws figures, Sesame Street, Dinosaurs, Pee-Wee Herman, Lilo and Stitch, Alf, Elvira, Gremlins, and Coraline. Other new products were new waves in the Body Knockers series and Chia Pets.
Enesco
http://www.enesco.com/
Enesco specializes in the sale and distribution of giftware with their products mostly found in specialty card and gift retailers, home décor boutiques, mass-market chains, and online retailers. The company has a wide array of licensees including properties from DC, Marvel, Harry Potter, Elvira and many more brands.
While the Enesco portion of the booth wasn’t as large as when they had their own booth there were still a few gems at Toy Fair including Disney Lilo and Stitch, Fantasia, and Cinderella snow globes. Hello Kitty Figurines and Harry Potter Goblets and Piggy Banks rounded out their items at Toy Fair.
Kid Robot
https://www.kidrobot.com/
Kidrobot, Inc. is one of the first producers and retailers of designer toys, vinyl art toys, collectibles, and plush. Since 2014 they have been a subsidiary of NECA.
For Toy Fair there was a Series 2 of The Simpsons Treehouse of Horror blind boxes, Lilo and Stitch and Nosferatu plush, vinyl figures across a host of licenses. Other standouts include Pee-Wee Herman and PowerPuff Girls vinyl figures as well as some amazing dunny’s including an awesome Jaws based on the iconic poster.
Wizkids
https://wizkids.com/
In the WizKids portion of the booth there was a wide range of painted and unpainted miniatures in the Dungeons and Dragons line as well as a range of Marvel HeroClix miniatures. A D&D Replicas Red Dragon Egg replica, Displacer Beast Kitten Figure, Series 2 Monster Mini Series blind boxes, Icons of the Realms Underdark Expeditions Minis, and various plush rounded out the Wizkids portion of the booth.
The Loyal Subjects
https://theloyalsubjects.com/
The Loyal Subjects is a manufacturer and distributor of collectibles, figures, toys, plush and more. Founded in 2009 the company has gone through a few changes over the years. In the past they had focused on Vinyl Figures and their 1:15 scale BST AXN figures.
They have since switched things up and are focusing a bit more on nostalgia with figures, blind bags, and plush for a host of older properties including Carmen Sandiego, Jem, Rainbow Brite, My Buddy, and Strawberry Shortcake.
The biggest release for the Loyal Subjects was the new line of heavy-duty vehicles and figures based on the M.A.S.K. Mobile Defense Unit (MDU) cartoon! With former Hasbro members working on the line the attention to detail will not be spared.
yolopark
https://shop.yolopark.com/
yolopark, a Hong Kong based company founded in 2009, mainly offers model kits in a variety of scales. Currently, their licenses cover Transformers, Minions, and Evangelion.
For Toy Fair the company debuted a new line of G1 Transformer kits with less points of connecting; creating a gateway point for younger fans. In the AMK Series there were sets based on the Transformers One and Rise of the Beasts movies. For AMK Pro Series there was a Nemesis Prime, Optimus Prime, Megatron, and Starscream set on display.
Trick or Treat Studios
https://trickortreatstudios.com/
Trick or Treat Studios offers a bit of everything for horror fans. The company, founded in 2009, offers a range of action figures, games, masks, costumes, and home décor of horror related products. If there is a horror property out there they likely have an item for it. Licenses includes Halloween, Texas Chainsaw Massacre, Terrifier, Killer Klowns, Day of the Dead, Gwar, Thundercats, Twisted Metal, Ghost, Saw, The Exorcist, Haunt, House of 1000 Corpses, Army of Darkness, Hellraiser, and Goosbumps.
Standout upcoming releases include Robocop, Toxic Crusaders, Army of Darkness, Hellraiser, Leprechaun, Maniac Cop, Crow, Trict ‘R Treat, The Gate, and True Romance figures. Outside of that there were new releases in their Goosebumps line, a House of 1000 Corpses board game, and Teenage Mutant Ninja Turtles, Thundercats, and Twisted Metal costume props.
The Noble Collection
https://www.noblecollection.com/
The Noble Collection is a manufacturer of officially licensed film and TV replicas and gifts, including items from popular franchises and usually focused on newest hit releases. Their products are known for their high quality and intricate details, and unique designs. Evergreen properties like Harry Potter, Lord of the Rings, Game of Thrones, Jurassic Park, and Batman are always represented while new properties like Minecraft and Wicked had a host of releases.
Callout items from Wicked included a Shiz Pin Collector Set, four unique charm sets, Glinda’s Tiara, Glinda’s Bubble Wand, and Elphaba’s hat and broom. Other properties with items to call out include a Lord of the Rings Sauron and Smaug Diorama, The Hobbit Dwarven coin set, DC The Flash ring, and Jurassic Park Dioramas.
Mighty Jaxx
https://mightyjaxx.rocks/
Based in Singapore, Mighty Jaxx is an award winning design studio specializing in developing art collectibles. Limited edition collectibles are designed in collaboration with world renowned artists and international brands such as DC Comics, Cartoon Network, MTV, New Balance, and more.
At Toy Fair Mighty Jaxx leaned heavily into the dissected figures trend with figures One Piece, Hello Kitty, Care Bears, Minons, SpongeBob Squarepants, and My Little Pony. Additonally other forms of collectible vinyl were represented with their the Azuma Makoto: Sanrio Hello Kitty Series, Kandy: Sanrio Floral DayDream Series as well as Remixx: Teenage Mutant Ninja Turtles Cowa-BOO-nga!, Arcade: Teenage Mutant Ninja Turtle and Arcade: Street Fighter lines.
Good Smile Company
https://www.goodsmile.info/en/
Good Smile Company is a manufacturer of vinyl figures, large scale figures, and statues based out of Japan. Figures are based on various anime, manga, and video games as well as licensed content such as DC, Disney, Overwatch, Zelda, Marvel, Harry Potter, and Teenage Mutant Ninja Turtles to name a few.
Toy Fair 2025 standouts include Robobot Armor & Kirby, Pikmin, Arcane, Garfield vinyl figures; Metal Gear Solid, NieR-Automata, Arcane, Elden Ring, The Legend of Zelda, and Doom Eternal figures.
PureArts
https://www.purearts.com/
Founded in 2008 PureArts is an award winning and highly recognized company creating and selling high-end statues run by Hugues Martel. The company generally has a line of 1:1 replica cowls, helmets and busts as well as a few scale statues from a host of licensed IP including Warner Bros, DC, Riot Games, Assassins Creed, and more.
A Cyberpunk 2077 Johnny Silverhand and Michael Jackson Statue as well as Lord of the Rings masks were highlights for sure.
Square Enix
https://na.square-enix.com/us/home
Square Enix Ltd. continues to create figures and plush based on their properties as well as Final Fantasy, Dragon Quest, and NieR:Automata licenses. At Toy Fair their figures and plush were mostly focused on these properties.
