ADT Scares Apartment Renters With Pop-Up Package In Attempt To Sell Security Systems

Jan 28, 2009
5,035
Manteca, CA
fake-package.jpg


ADT recently ran a marketing campaign in Chile in which they slid pop-up boxes under people's apartment doors to make them think somebody was in their place while they were gone. Scare tactics -- I like it!

When not held flat, the boxes pop open to a cube, allowing them to be inserted under doors to lie in wait for the returning home owner. The owner sees the terrifying sight of something that has gotten inside your home without your consent. To compound the brief moment of horror, it bears the slogan "Breaking into your apartment is easier than you think" next to the ADT logo.