An Open Letter to Warner Brothers USA (for a catalog release in steelbook)

apsmith21

Operations Director
Staff Member
Aug 6, 2010
29,101
USA
Hi fellow ninjas!

Many of our members have approached me publicly and privately about the potential of HiDefNinja.com getting it's own steelbook run.

Even though we have some great contacts with retailers across the globe and of course direct contacts with the marketing firm behind steelbooks, Scanavo, it has been maintained through a number of communications that we need studio support for any release.

I believe part of the success of the play.com releases has indeed been our membership here, in the fact that you all value a limited release with quality artwork (and thank you, as always to play.com for listening to the collectors on this forum).

I thought this might be a good opportunity to have our members voice their support of a potential limited minimum print run of a steelbook, up to 4,000 copies.

I think one studio with very good potential would be Warner Brothers USA - given their support of the steelbook packaging in the USA and their partnership with Best Buy USA in the past.

Our contacts at Warner have asked us to wait until things calm down after the new year to begin discussing this again. However, in advance of that discussion, I would like any member here to vote their support for a HDN limited run.

Note that HiDefNinja would like to publish a quality release...and we agree with you - a matte steelbook with no inside art...it's cheap and not representative of our favorite premium packaging.

Here is an excerpt of the original message sent to Warner Brothers in regards to catalog releases earlier this year.

In 2012, Warner Bros & Best Buy released the following steelbook exclusives in the blu-ray format.

New releases included (so far):

Wrath of the Titans
Sherlock Holmes: A Game of Shadows

Catalog releases included:

Clash of the Titans (Best Buy Exclusive)
Book of Eli (Best Buy Exclusive)
300 (Best Buy Exclusive)
Gran Torino (Best Buy Exclusive)
The Hangover (Best Buy Exclusive)
The Hangover Part II (Best Buy Exclusive)
Inception (Best Buy Exclusive)
Goodfellas (Best Buy Exclusive)
The Matrix (Best Buy Exclusive)
V For Vendetta (Best Buy Exclusive)
Green Lantern (Best Buy Exclusive)
Sherlock Holmes (Best Buy Exclusive)
Sucker Punch (Best Buy Exclusive)
The Dark Knight (Best Buy Exclusive)
The Last Samurai (Best Buy Exclusive)
Batman Begins (Best Buy Exclusive)
The Shawshank Redemption (Best Buy Exclusive)
The Lord of the Rings - The Fellowship of the Rings (Best Buy Exclusive)
The Lord of the Rings - The Two Towers (Best Buy Exclusive)
The Lord of the Rings - The Return of the King (Best Buy Exclusive)

I don't have actual numbers, but I do believe all of these titles sold quite well at Best Buy - one that stands out in the catalog releases above to me is The Hangover - it was the first time that the artwork in steelbook had been available and I believe this was probably one of the most popular titles of the wave above.

Here's a shining example of what has been very successful in the US market for steelbooks, the Sucker Punch limited edition that was available at the Gentle Giant booth in 2011 at the San Diego Comic Con. After the convention had ended, this steelbook was sold online via the Warner Brothers Store to USA customers. This edition of the steelbook sold out in a week or so after being listed on the Warner Brothers USA shop.

It is a fantastic design, and bravo to the person at Warner that was involved with this one. With "comic" art, artwork on the back, inside artwork and a high gloss finish, this is a release that has excited many collectors - in the USA and worldwide.

When a catalog title is released with unique artwork and is indeed a limited run (and if those numbers can be published) collectors
become very interested in a "special" release that can stand out among other items of their collection. These types of titles have sold out before their release if handled properly.

By comparison, this Sucker Punch edition was part of the recently (and I would imagine) very successful run of Warner Brothers steelbooks sold at Best Buy - especially during the Father's Day sale at a lower price.

However, the artwork pictured in this steelbook had been previously released by Future Shop in Canada and by certain retailers in Mexico.

But I'm using the two examples above to illustrate that there is a market for these items, not specifically at the resale level, but first at the retailer level. The more or limited the run, the more unique the release, the more desirable the collectible becomes.

This effort impacts all HiDefNinja members - so if you are a member from Germany, the United Kingdom, France, China, Canada, or any other locale that frequently visits this forum...let your voice be heard as well.

Finally, feel free to reply to this thread, and vote your support for this effort.

If you would purchase a limited edition blu-ray catalog release from Warner Brothers in steelbook, please THANK THIS POST.

Thank you and best wishes to all during this holiday season! :scat:
 
Cant go wrong with more high quality English-language steelbooks, and some of the recent Best Buy releases have been outstanding. Just got my copy of Ghost Rider Spirits of Vengeance and should be getting my BB Amazing Spider man in a week or so.

....just remember to keep the discs region free guys :D
 
i dont really care what the title is, as long as the quality is better than blufan's steelbooks

thank you to all the staff for trying to make this happen
 
I love the idea of an exclusive, and like everyone else, don't really care which title it is. Although, I'd prefer one that didn't have a world wide release and was a little more exclusive to HDN.
 
I like the idea of Ninja Assassin! I'm not a fan of re-releasing steelbooks but there are aspects of both currently released versions of Ninja Assassin that if combined, would make a MUCH better steel!...but if not...and we're talking about a Warner Bros. movie. I would have to say THE GOONIES!!! who doesn't love The Goonies!?!?! I think it would make a great choice! :scat:
 
This would truly be awesome! I'm all for a HDN exclusive steelbook :)

But we need a quality steelbook that represents HDN in the best way!
 
Oh yes, i would at least take 2 :)
One to open and enjoy and one to put into the wall safe ;-)

But think it has to be a HUGE Title also to sell 4000 Copies!!!

What about our OWN white TDKR :-O
We at HDN also can send our Designer Power to them (Berns, KAW and Zesty just to name a few...)
Then i take 3...
 
To be fair I would buy any title that's a Hi-def Ninja release! I would like something that hasn't been done before or at least some exclusive artwork. There's some very talented members here who create some fantastic designs!:)

Let's keep spreading the word guys, I'm sure more people would vote but haven't come across this thread yet!:D
 
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title must be something (nearly) everyone likes. star wars or indiana jones for an example. blockbuster+classic is the way to go, you can't hate them :)

Bad example as NEITHER of those titles are released by Warner Brothers
 
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Cannot believe I haven't seen this thread before.

The idea is great and it would be really awesome to have a HDN exclusive.

I'm in for the white steelbook for The Dark Knight Rises to go with the other two.


I'd like the sound of that: The Dark Knight Rises Hi-Def Ninja Exclusive Steelbook :drool:
 
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