I wasn't suggesting anything underhand. I know how archaic Zavvi's ordering system is. The way I see it working is like this (all quantities are baseless and guess work) :
4k print run
2k pre allocated for Zbox bundle
Remaining 2k for standard pre orders, and all gone
Of that 2k, maybe 1k are customer cancellations already due to messing about with discount codes
Zavvi's system is old as **** and not live, so any cancellations are not put immediately back into allocation, instead added to a 'pot'
The rest of the cancellations, either over orders cancelled by Zavvi or customer cancellations down the line, will be added to the previous pot
The pot will go back on pre order about a week before release
That makes sense in my head but it's difficult to write down. Essentially I wasn't implying that Zavvi are holding back pre orders to raise hype. They might be, I dunno, but I wasn't saying that.
