As with a lot of SteelBook announcements just lately, I actually had to Google this to find out what it is! That's a good sign right there that such a title doesn't warrant the SteelBook treatment! It apparently had a budget of $25M, but only took $10M at the box office, making a $15M loss. Nothing like flogging a dead horse, Lionsgate!
It's also probably worth noting that the Amaray version is
only £6 on Amazon.co.uk, so what makes Zavvi / Lionsgate feel that a £10 premium on top for a metal tin is going to make people want to buy this? This'll no doubt be an £8.99 special two weeks after release... Why even bother making it a SteelBook?