Lol. I'd say they are pretty popular in the UK. And no I don't think they will stop making steelbooks anytime soon.
I suppose UK sites like play.com are pretty profitable with them but It would be awful to see them go
They won't stop producting steelbooks because they are getting alot of money from them.
But I hope they would not make them so often so they would become somewhat special again. Play.com especially has destroyed their speciality in my opinion. But I am still buying them if the artwork is good.
They have been around for a long time and I'm sure they will be in the future. There is always a market for collectible packaging and a lot of people like the premium feel you get with a Steelbook.
DVD steelbooks were around alright, but never as popular as with BluRay I think. If I go to Media Markt today, there are about a hundred different BR steelbooks available and very prominently displayed, amazon.de has their own product section for BR steelbooks and so on... Of course there won't be steelbooks for every movie or even half, but especially the recent 100th anniversary editions by MM showed everybody that they are pushing the limits a bit by releasing things like "State of Play", "Repo Men",.... as well...
Steelbooks will continue to be produced with retail advocates like Play. But I can see why there is confusion on the future of steelbooks. Look at the threads on the recent Play releases and see the frequency and depth of the complaints even for some of the more outstanding releases. Until collectors, old and new, learn the difference between a well produced steelbook (design, type of packaging/slipcover, content, etc) and expected production issues (manufacturing, wrapping, delivery, etc), retailers/studios are going to hear and see conflicting messages about the reception of their product.