Who is seriously paying £33 for a bog standard 4K steelbook???
Looks like they're trying to force everyone into buying 4k but at those prices they are in big danger of killing the steelbook market completely. I for one have had to cut down loads on the amount of steelbooks I buy (and that's just buying none 4k releases at £25 each). It's getting far too difficult now to keep up with every big release