It was just a matter of time before Iron Man got another release somewhere, and Zavvi were the most likely option. While I have no plans to replace my Play.com version, I'll be interested to see how it turns out.
From pictures that I saw, their Avengers steelbook actually looked fairly nice, it was just unfortunate for them that it coincided with the Nova Avengers release. If they make a nicer lenticular magnet (or get rid of it altogether), then this could turn out to be a nice steelbook.
LOL @apsmith21 Only "a lot of hate"? I think you're underestimating the possibility here
Isn't this like the 8th or 9th steel for Iron Man?
On the bright side, there's a Zavvi exclusive for Iron Man 1 and Iron Man 3. So it's only a matter of time before we see Iron Man 2 Zavvi. Good news for Iron Man fans