PLAY IMAGINATIVE ANNOUNCES MULTI-TERRITORY LICENSING DEAL WITH MARVEL FOR SUPER ALLOY HIGH END COLLECTIBLE FIGURES
LINEUP FOR SUPER ALLOY 1/4 AND 1/12 SCALE COLLECTIBLE FIGURES WILL BE BASED ON IRON MAN MOVIE FRANCHISE
January 2013 – Play Imaginative is thrilled to announce it has acquired a multi-territory licensing deal with MARVEL for its premium Super Alloy High End Collectible Figure product line. The initial lineup will be developed based on the Iron Man movies, with a focus on the upcoming movie Marvel’s Iron Man 3 movie (premiering in 2013).
Twelve new figures are slated for release in 2013, six in 1/4 Scale and six in 1/12 Scale. Both the Super Alloy Collectible Figure 1/4 and 1/12 Scale will start off with Iron Man Mark 42, Iron Patriot, and War Machine, with the first release in June 2013. These Iron Man Super Alloy High End Collectible Figures will be available worldwide, excluding China, Taiwan, and Hong Kong.
SUPER ALLOY COLLECTIBLE FIGURE
The Super Alloy Collectible Figure is a premium line of quality collector figures ranging from 1/12 to 1/4 scale, made of 45-90% die-cast metal alloy, and featuring up to 60 points of articulation.
www.superalloyfigure.com
Play Imaginative has been working closely with comic book artist and conceptual designer, Adi Granov, on their Iron Man releases with MARVEL. Tapping on his experience as a conceptual designer, illustrator and suit consultant on the Marvel’s Iron Man and Marvel’s The Avengers films, Granov lends his expertise as a consultant for Play Imaginative’s premium line of Iron Man Super Alloy Collectible Figures.
“With our new licensing deal with MARVEL, Play Imaginative intends to grow and expand the market for high end die-cast metal alloy figures within the collectible figurine community. This will strengthen our foothold in the global action figure market, as well as provide more quality choices for consumers and retailers alike,” Mr. Jacky Teo, Business Development & Marketing Director at Play Imaginative commented.
