Sunny-I am assuming you are referring to the Walmart USA version vs. the FS Canada version. First taxes in Canada are very high, and Futureshop used to have many true Exclusives (art exclusive them worldwide). They definitely still enjoy that reputation, though some have started to buy releases elsewhere because they are much cheaper (and the same Steel-i.e 'Salt' and others). The other factor that plays into Futureshop pricing is that the home video prices are dictated by the distributors, and there is only so much FS can do about the base selling price because of the 2 factors above. Most things in Canada are priced higher for a variety of reasons, vs the US. So whoever is selling Canada versions of the Resident Evil Steels is capitalizing necessarily on both of those factors.
I am guessing, but with news that the Steels were showing up in bargain bins at Walmart, I am sure the 'perception' of value also became a bit skewed. I live in the US, and sadly, Walmart is not generally a store, where I have seen 'Limited Eds' well taken care of. When I went to buy them on release day, the Steels were getting slammed on the counter and shoved around-many, many were damaged. Walmart is a 'bargain' outlet, and imo, for limited releases, there has to be some education for the Sales staff, who may not be at all familiar with the audience for these items, etc.
Futureshop (and other retailers), with their longer history of managing the sales of Limited Eds, may not treat them the same-selling limited eds is now part of their culture (though of course there are always stories about mishandling, no matter what the retailer is) . So, buyers may also be more at ease purchasing them there. That's not to say that FS doesn't damage items-I am sure they do-every retailer does, but it may be a little bit of a different mindset.
Lastly, as Halp mentioned, different markets cater to different buyers. Germany has a HUGE collector base for any collectibles, for instance. The US never really has. Our collectors (growing Steelbook base over the years, generally LOVE the rare occasion when we can go into a local store to buy a Steel, as we've had to import 95% over the years-sometimes getting hosed like many). While there are obviously collectors in the US, it is always a matter of convincing the decision makers that there are enough buyers to justify 'premium' editions. Hopefully with a new G2 (BD Steel size) manufacturing line that was planned for the end of the summer, we see more Steelbooks here-there is no doubt that the base exists-our daily feedback threads and stats confirm it. So hopefully with a smart combination of releasing the right releases, with unique art, and housing them at the appropriate retailers, and dedicated marketing support, we'll have reason to smile.
As an aside-No one should need to get 'ripped off' for any Steelbook title. Our forum has many resources to help new or growing collectors in their search. Before you head to Ebay or elsewhere, feel free to check the stickied thread in the Steelbook General, and the Steelbook Trading area for tips, and dedicated threads for asking about 'current value'. Every day, we see collectors overpay, which usually is not necessary. Sadly, some Ebay sellers are taking advantage of the popularity of Steelbooks, so we encourage you to remain educated by visiting the forum to see what's going on. With the amount of Steelbook releases coming all of the time, hopefully this helps you avoid stockmarket crash-like financial doom
for it. If it would had been future shop I would most likely get more out of them. To answer your question about so little SB releases in the USA - I don't know. I don't work in the studio so I don't know. Sorry I can't answer that.
it is the first Transformers film, just seen the run time over 2 hours, that can't be the cartoon 
