A24 is the studio behind distribution for this in the US, StudioCanal in the UK. The production company was Film4Productions.
Sounds to me like they're trying to tie it in with Ari Asters success..... This is usually never a good thing if you need other films to promote yours.
Which is why I'd like to see it first.
Well i dont really understand your point since A24 buys most of their films from festivals and handles all the branding so its not really different from the majority of their catalog
Just to chime in & say that The Witch also wasn't an A24 film, only distrubuted by them, so there is some precedence in them doing this.
Same with Ex Machina. Same with Waves. Same with The Last Black Man In San Francisco.
All distributed by but not actually produced by A24.
Waves was actually produced by them but your are correct about the rest