This was actually the first steelbook I ever purchased. I saw the movie in the theatre, I enjoyed it, especially the recreated scenes from past movies and the twists they put on them.
I believe when this came out at Best Buy in Canada it may have been on sale at one point for something like
$14.99 Canadian. I think that was even cheaper than the regular amaray version. I liked the white steelbook and the red title on the spine. At that point in time (and still today) I didn't buy new release movies at full price or even sale prices. I would only buy older movies on blu-ray for 5 bucks or less.
But seeing this at the front of the store on the new release rack among many copies, I dunno, I decided I had to have it and knew right then that this was going to start me down a path that I probably didn't want to go.
@Drum18 do you recall if the Terminator Genisys steelbook was on sale around that time?
I figured it had to do with 2 things. 1) it was from Paramount, still the lowest prices for movies and 2) I figured they needed to sell tons of copies to make some money back to make up for the lack of Box Office.
I remember the 3D amaray kept going on sale for $11.99 or less.
Around that same time, unless I bought it first, I ordered the new release of the Back To The Future 30th Anniversary trilogy steelbook online from Best Buy. Back to the Future happens to be my favourite movie of all time.
And then there was no turning back.
Anyway...