FFS mate do you work for arrow video or something, If you think this will sell out then your a crazy as arrow prices
No distributor label would release this for £15 due to the costs involved with the contents included.
Arrow had to pay licencing fees to Criterion and Universal so that increases the costs involved for the Blu-ray contents
They then had extras costs involved for the book etc
Look up 200 page hardback book listings with book retailers and see what prices are and that just listings for a book on it's own.
A lot of arrow limited editions sell out some of these are even less popular films or known about films.
This is only limited to 3000
If you want a cheaper edition get the standard edition that will be released later.
Amazon and HMV will price match each other before release date but dont expect to see price be less than £25-£30
Retailers prices are based on the dealer price from the distributor.
Some retailers have a decent file discount with a distributor it's this file discount that gives a retailer more room to drop prices on new releases.
This why you see Amazon prices be lot lower before release date on some releases.
Retailers that dont have decent file discount is why you see their prices remain high on pre orders.
When these retailers with low or no file discount drop prices they are selling at lower profit or just break even and somtimes end up selling at a loss just to get rid of stock