The staff wouldn't be camping this thread working damage control if this was as simple as something dropping in price.
Comparing this to cheap, German steelbooks that often have multiple print runs getting reduced is extremely disingenuous. This was a title that at one point, they declared to be sold out. It's a catalogue title, that was sold at a price 20-30% higher than a brand new release steelbook would normally be sold for, on the basis that it was a limited worldwide exclusive classic Disney title.
And now it's just some trash Zavvi need rid of. Zavvi have burnt a lot of good will today, and it's not like they were a popular company to start with.
Ashcroft-the decisions leading to excess stock lies with them, period-not us. Unlike other sites we are paying attention to how much things can degrade, and that is why the Staff cares to respond.
Feedback is read at this site and passed on to a number of retailers regularly-this is no different. As we have always said-the retailer should always be working to improve processes, service packaging , pricing etc, etc-everyone has seen the effects clearly when that doesn't occur-for YEARS and with multiple retailers.
We always speak up when threads degenerate like this-it poisons things unnecessarily which we want no part of in this community.
Retailers get beaten to a pulp regularly-and the moaning and drama often gets out of hand as it is now in this thread.
The comparison to German Steels was not disingenuous. It was decision to decision and clearance to clearance. Whether there were x initially or a smaller x and a reprint-the fact that they often end up getting clearanced because there are too many or the Steel is just bad is a practice many retailers have followed. The customer still exerts their power and the retailer still needs to respond-or get punished for it. Song's been playing for decades, so no one is shocked that it's Zavvi's turn to get raked over the coals.
Not sure the folks who own this particular Steel either at full price or at 9.99 GPB would say it's trash, but if a price drop or these circumstances make that be true for you, that of course your prerogative. But it wouldn't be the first or last time an item is sold cheaper than it originally was-happens every single day for a variety of reasons.
I myself bought my JB at full price and I couldn't care less if now it is 9.99 GBP-I already chose to purchase it back then, and if someone now gets a deal on it so be it. Supply and demand at work.
Staff/Community Manager
