Horhay, yeah, I think they are thinking this is good for anyone who would rebuy the BD version, and would have to pay full price at Amazon or another store, without the "trade in". Some of these have not dropped to $20 on Blu (to make the rebuy the same as the trade in), but as we all know, one can certainly find "deals" on Ebay, etc, if this is not a good option for individuals.