Initially I wasn't too keen on the main image but I think it's a very neat and well designed package overall.
Not necessary to have V all the time when there are alternatives out there already. TOC is taking a new approach and
providing an option that is different. V is featured here on the mini steel, and is a nice little nod to him.
Most other companies would likely have V as the main image, or something associated with him, and Evey as the lesser image.
My favourite is still the Zavvi steelbook but doing the whole 'V' thing here defeats the purpose of what TOC is about and it's clear they are trying to be innovative
and in this hobby I like that. People don't have to like it but it is what it is.