I have to say, quality wise, Wal-Mart has released the best steelbooks in the US this year. Of the ones I personally have, A Christmas Story, Elf, G.I. Joe: Retaliation, and Man of Steel have all been glossy, had inner art, and 2 discs. Joe came with dog tags, Elf has a 5 track cd, and MoS of course with the beautiful full lenticular magnetic.
I didn't personally care for Star Trek, it looked cool, but I'm not a Trekkie
And I'm not counting the WB & Universal steels that BB and other retailers also got.
Overall, well played Wal-Mart.