Ok I have to chip in here I'm afraid it's not down to the packaging imo but it appears a lot of these steelbook's were shipped damaged and with paint chips etc. this is not really zavvi's fault but rather that of the manufacturing process/company and down to quality control or lack off! it's like ok so we have to print 3k copy's ok but no more if some are dented or scratched ahh so what it's still part of the 3k we've done our job. they're getting lazy and this will be there downfall the way it should be is if there is a damaged SB weather dented or scratch or paint chips it should be done again in other words there should be 3k perfect copy's to leave the factory spine slashes and like should never be an issue I mean really stand by your company and your product or you may find you start to lose money instead of making it.
Edit: although zavvi should now be on the phone telling them what's what and to get there quality control sorted it would be interesting if another company decided to manufacture steelbooks then they would be forced to up there game.