Avengers: Age of Ultron (2D+3D Blu-ray SteelBook) (Zavvi Exclusive) [UK]

[snooloui]

Release date: September 14th, 2015
Purchase link: Avengers: Age of Ultron (sold out)
Price: £24.99
Notes: Limited to 4,000 copies.

Spoiler: Old infos

Pre-order date: April 23, 2015

Zavvi Marvel Day is April 23, chat here

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[tommyh84]

Look at top, it's flat, look at the inside, it's pushed down; that's debossing. The inner circle and some of the parts in the A are debossed, you can see it by looking at the inside of the steelbook.
"An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material" - the background is flat and has nothing raised above it; hence it being debossed.


Ditto, really enjoyed just watching this one again!

I assume you don't have the steelbook yet so if not here's a review that shows this release is embossed and NOT debossed



(Not my review)

 

[psychoscot]

I assume you don't have the steelbook yet so if not here's a review that shows this release is embossed and NOT debossed



(Not my review)

I have the steel and it's debossed, but I can understand the confusion by the way they have done it. That review is wrong.

 

[tenderheartbear]

Technically, most/all? steelbooks are debossed (not including purely flat ones obviously)..

The frame is the full height, parts of the image are debossed, usually leaving other parts of the image (for example, the central image) the same height as the frame. However, this is usually called embossing. True embossing would have no frame but part of the image raised higher than the rest of the front.

With Age of Ultron, because there is no discernible frame, with just parts of the image lower than the 'A' (the internal black area) we call this debossing. A Bug's Life is another example.

That's how I see it anyway.

 

[dLux]

@tommyh84
I dont think you and many others really understand the meaning om embossing and debossing.
Embossed means something is raised from the surface. Debossed means something is lowered.

Technically every steelbook is DEbossed as nothing really is higher than the standard height of the steelbook. But usually youre talking about EMbossing when the far edges are lowered and a frame is created, and whatever is bossed inside that frame is called embossing.
As you can see the edges of the steelbook is flat. What they have done is that the debossed (lowered/sunken) the black surface inside the A, they have not raised the A up, hence debossing.

Confusing perhaps, but thats pretty much how it works.

 

[tommyh84]

Are we really having this conversation?

The scorpion on the back of Nova's Drive, the title on the German Kick Ass that's examples of debossing, I can't believe people seriously think that the entire front cover of AOU is debossed that's just crazy talk

Debossing is where the entire surface area is flat with an added indentation, embossing is where the surface is flat with raised parts and normally the only way to achieve that is with a border which frames 90% of the rest of the steelbook to allow indentation and then raised parts

If anything most embossed steelbooks are actually debossed with this being the only true embossed steelbook as there is no indentation

 

[dLux]

You just said it now yourself You just repeated what all of us just said. That embossing is when there is a frame. AOU does not have a frame, its flat.

 

[tommyh84]

You just said it now yourself You just repeated what all of us just said. That embossing is when there is a frame. AOU does not have a frame, its flat.

Yes but I also said that I can't believe anyone seriously believes that the entire surface area of this steelbook (I.e. The black outside the A) is debossed because that's just crazy talk

And it's not all flat the A is raised ergo it's embossed

 

[dLux]

The A is still not raised, its the black part around it that is lowered

 

[justboy]

Mine arrived a mere 10 minutes ago in a bashed and slightly opened box...

Thankfully there isn't a mark on the steelbook!

Despite the title less spine, I'm very pleased with how this has turned out.

 

[Basil]

@tommyh84

i would have said this was embossed judging on what has been said but i dont have it myself but after looking very closely at zestys pictures.

what i think has happened after closer inspection they have debossed inside each section of the a is best way to describe it.

i have marked it below for you to see where im getting at, if the others confirm that is what has happened who have in hand and why is debossed.
hence the reason why the inside of the a feels raised.

i have also shown zestys inside picture shows it as well if you look closely.

anyway thats what i think has gone on.
hope it helps
basil

 

[StifflersDad]

The A is still not raised, its the black part around it that is lowered

Correct! The A is not raised up. The black areas inside the A are sunken. Therefore it's DEBOSSED.

 

[virkia]

Debossed, debossed, debossed, debossed, debossed, debossed, debossed, debossed, debossed, debossed, debossed, debossed et cetera.
I haven't changed my mind since my post 1660 when I opened it.

 

[DodgyDave]

Can't bash Zavvi for the steelbook. So let's go on and on and on and on and on.... about debossed or embossed.
If it ain't the misses, it's the kids.
I like the steel. Well done Zavvi. (For a change)

 

[x3ntaur]

This steel is 100% debossed.

I just checked on my copy and if you look on the inside of the case you will see the deboss. Additionally on the front theinside of the ! is debossed as the other circle is flush with the rest of the case.

 

[Stevieboy]

It's dembossed! there solved lol. Great steelbook Zavvi, well done

 

[virkia]

I'm sure it's already been described better by others but I'm struggling to see the confusion about the 'bossing.

Looking at my copy again it is clear to me that the areas around the 'A' and inside the circle are SUNKEN and lower than the circle motif and the 'A' itself which is FLUSH with the main steelbook level and of course this can be seen better once opened bylooking at the back where the lower parts are clearly visible.

The 'A' APPEARS to be raised / embossed but that is only because the area around it is lowered

I see no harm in discussing 'bossing on a particular steelbook as that's why we are here to describe the steelbook received to the best of our abilities and besides it's a lot more relevant than some thing that crop up on these threads

 

[MrBMT]

what i think has happened after closer inspection they have debossed inside each section of the a is best way to describe it.

i have marked it below for you to see where im getting at, if the others confirm that is what has happened who have in hand and why is debossed.

You are 100% correct, the areas marked in that picture are debossed (pushed down), the rest of the front cover is flat.

I can't believe people seriously think that the entire front cover of AOU is debossed that's just crazy talk

As per the picture above, the entire front cover isn't debossed. The inner circles around the A and the two holes in the A highlighted are debossed; the background area around it is flat.

The background is flat. Parts of it are pushed down. That's debossing. And yes, I do have the steelbook, it arrived yesterday. That's how I know this.

If I could take this Steelbook apart I'd do so and take a photo of the inside to show that the A has been pushed down, unfortunately the inner is super tight on my copy and I don't think I'm going to be able to without damaging it, which I'm not willing to risk.

Anyway, I'm done. Lots of people have told you this now already.

 

[IRON MAN]

Let's move along from this seemingly sterile debate folks, thanks.

 

[luke98]

maybe its damaged and not embossed/debossed

 

[BluSteel2012]

Thank God that embossed/debossed nonsense has stopped.

You guys are lucky to even have this in hand.

Just went to Xtra-Vision to rent this for tonight (in Ireland new releases ALWAYS come out on the Friday, Mon In the UK) and the guy tells me no. Strictly not to go on sale or for rent until Monday the 14th. They have them there instore and all.

And Zavvi posting my copy last TUES! It will probably arrive Mon Morning anyway!!!

Methinks Zavvi might get in the bad books with Disney over this.