If Zavvi has said no then it would still been released to all retailers and the price would have been the same if not even more expensive
I know how this business works I was a main buyer for years with a few big retail shops
Its the dealer price that decides what the retail price will be so its Fox who have overpriced these as end of the day any retailer has to add their mark up or you would not see any shops exist
Zavvi do with some releases end up making a loss
You need to sell more than 50% at full price of your stock to stay in profit and only reduce the price after this at a reducing scale with some been sold at a loss but overall you make a profit or at worse break even
It can be very risky to do exclusives but sometimes its worth it as you can make a good profit and create sales from other products you have as a result of having an exclusive
Zavvi mistake was not getting the dealer price lower if I was still in the business I would have only accepted an exclusive if the dealer price was correct