Yes, you're not wrong . . . the most complete edition is the Target - as you can see above - but for a suitably priced region "B" steelbook including the 3D disc you can't go wrong with the Zavvi (although that choice is moot as it's unsurprisingly showing as "Sold out" at the time of writing).
The Australian edition is equally good (same steelbook as you can see from the unboxings posted here and in the ROGUE ONE Australian thread) but ONLY if you're not fussed by the absence of the 3D disc.
If cash is no object there is of course at least one other option and if you're interested there is the ghastly Blufans edition which has zero flow to the external artwork (with artwork more suited to slipcover than steelbook) and which will naturally be overpriced.
Anyway, as they say, you pays your money and you takes your choice:-
Blufans . . . slightly better placement of the poster image revealed not long ago but one swallow does not a summer make and it still stinks big time.
II
V