This right here, just saw HDZETA upcoming releases and they are busy pumping out loads of stuff
(of course this might take a while as we all know) not too mention All the other labels are busy releasing a bunch of stuff.
Doesn't seem it's slowing down at all, seems to me that there is more demand nowadays.
Most of the premium releases sell out no matter how bad the movie is.
there has always been a trend to steels selling out. Premium or not.
•Marvel (premium/ WWA/ WWA premium dress ups/ WEA non premium exclusives)
•DC (premium/ early WWA/ WWA premium dress ups/ WEA non premium exclusives)
•Indie dramas/ horror (premium/ WWA/ WWA premium dress ups/ WEA non premium exclusives)
•Disney/ Pixar (premium/ early WWA/ WWA premium dress ups/ early WEA non premium exclusives)
•the odd great film in any category or genre
and lastly....
•Really sh!t films (premium or not)
There’s only more demand nowadays because of new collectors that missed out on the older low print runs years ago. Zeta have always announced loads of releases. They just take so damn long to release them. And the last year they’ve focused on WWA dress ups putting birds of prey, joker, 300 and lord of the rings on hold for some reason.
regardless of how popular steels are, it’s still a niche market even with of 2000/ 4000 premium WEA print runs or 10,000 WWA Star Wars steels where over half are damaged (old releases and the new releases). There was a time about 6 years ago where zavvi had a new exclusive announcement or pre order every other day with about 10 released each week. New releases (WWA) and their exclusives. It was crazy and they oversaturated the market and took advantage of their customers (the ones who needed every release). It lasted a few years until they shot themselves in the foot with crazy price drops after 80% of their titles wouldn’t sell out. So people would just wait on price drops except on marvel or Disney. Now they just have little waves here and there mainly with, and relying on stuff like marvel re releases and Star Wars. HMV were also big players and then stopped and then started and then stopped etc Mainly because of them going bust, then saved, then bust, then saved again.
there was also a time when premium SteelBooks were released far more frequently. Especially WWA dress ups with retailers like kimchi. That died down a little before 2020 and Covid hit though.
But vinyl has hugely increased in the past 5/6 years. And yes they are much more expensive than a CD. 3/4/5 times expensive in most cases (meaning sales will always outweigh cd/ digital in terms of cost) but just like premium steelbook companies there are retailers dedicated to special edition vinyl like mondo, waxwork, scared bones, invada, Milan etc. The difference is, apart from premium vinyl or scores from the stores I mentioned pretty much every album from a artist/ group/ band etc gets a vinyl release compared to SteelBooks. And isn’t considered over saturation because there’s far more vinyl collectors than steel collectors. Plus they’ve been around a long time anyway. Some people have vinyl collections older than the people making steels haha
Edit: Jesus, I didn’t realise how long this message was. Ironic considering this conversation was boring the hell out of me