What country is your delivery addressis this retailer customs friendly?
He meant whether they'll mark the item at a lower value than it actually is.What country is your delivery address
UK/EU £49.99 (Includes VAT) no customs involved as Vat is paid
Outside EU £41.66 (Excludes VAT)
Vat is already included in the price paid if delivery address is based in UK or in a European Union Country
Customers with a delivery address based outside EU Vat is not included
For those based outside EU you may still have customs look for customs duty payment depending on what rules apply in that country for imported goods.