PlayStation Home (also marketed and referred to as Home) is a community-based service developed by Sony Computer Entertainment's London and Cambridge studios for the PlayStation 3 on the PlayStation Network. It is available directly from the PlayStation 3 XrossMediaBar. Home has been in development since early 2005 and started an open public beta test in December 2008. Home allows users to create an avatar on their PlayStation 3 console and explore an online world. This avatar gets its own virtual apartment space or "HomeSpace", which can be adorned with items that users can obtain in several different ways. In a 2007 keynote speech, Phil Harrison used the term "Game 3.0" to describe the service.
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