I can't believe this debate is still going on.
Titleless steelbooks are part of the steelbook market whether you like them or not.
It's not Zavvis doing, it's a cost containing way for Disney (and other studios) to shift masses of steelbooks in bulk in Europe without having to print the titles in different languages .
I dont see anyone bashing Zavvi in the
5th Wave thread as it's not a Zavvi exclusive??!!
You're missing the point.
No one is debating that zavvi deal with Disney Europe, that lack it titles is Zavvi's fault, or the logistics of production.
There are two issues here that
can be changed:
1. The continual posting of stunning 'preliminary' artwork with titles that collectors are sold on when they preorder, which is then totally changed to a worse artwork with no titles later on, often a week before release.
Absolutely no excuse for that. No final artwork available? Fine.
Don't post any.
It ain't rocket science. Just put 'artwork coming soon'.
That way they avoid the risk - as happens virtually every single time, of total uproar when what collectors are given something which in no way captures the premium idea they were sold on when they preordered.
Sure, it says 'may not be final artwork', and yes, no one 'has' to preorder. But this hobby is a f#^%+% at the best of times, where steels are made in a limited number and sell out very quickly.
No collector wants to miss out on their favourite movie in steel form, so they whack up a stunning image of what it will likely look like and we jump on it. Only to reveal a drab titleless final art later.
Long story short - don't post artwork. Anyone wanting to preorder without seeing has the option to do so. They know marvel and Disney will continually pull this crap with the placeholder art supplied, why allow it to continue when you know it riles up customers.
2. Zavvi could look into the printing of P.ET slips.
Again, it ain't rocket science. Other retailers do it all the time. They cost pennies.
When zavvi can licence exclusive steel books to them only worldwide, in limited print runs of 2-3000 and sell those for 14.99 then there's absolutely no reason why, when selling a steelbook printed in immense bulk for £24.99, they can't get a P.ET slip printed for their uk store exclusive.
It would cost next to nothing per unit, but heck, add a quid on if that's what it takes.
J cards have to be printed for the uk release anyway, they require titles, artwork and approvals anyway, what difference does it make if you ditch the j card and pay a couple of pence more for a P.ET slip with a title on.
It's just about caring about the final product.