I wouldn't be cutting off anything; nor would anyone else - but it just may make them wake up a little.
Also, in the event that they folded would we miss them? NO - some other company would step into their place - and would most likely delivery a better all round service - it wouldn't be difficult.
What you probably don't understand about Zavvi is that they do not respond to 'reasonable'; nor do they show any appreciation toward their loyal customers.
Whatever you or likeminded people may say, there is no defending the undefendable - nor the untenable; and both of those relate directly to Zavvi's current, self-imposed position.
So in point of fact Zavvi are the ones in the position you describe - not I or anyone who would happily deliver them a short sharp shock.
Whilst I appreciate where you are coming from and accept that there are matters that could be improved upon (I haven't looked through the 244 pages here devoted to Zavvi but from the last few pages I doubt they are complimentary) I cannot go along with your opinion on Zavvi for the following personal reasons:-
I've bought hundreds of Blu-rays and steelbooks from Zavvi over the years and have had very few issues with them regarding these items - in fact the only issues I've had are to do with the returns process for the few steelbooks received damaged and that's more down to my being a bit of a technophobe regarding photographing the damage and downloading the evidence... and that's where the children are useful.
It's true that the returns process is painfully slow when compared to Amazon's for example but is it so much worse than that of other retailers?
Another minor gripe may be that they don't have the facility to carry out a physical check of a Blu-ray being enquired about to let me know if it is still being shipped complete with its original release slipcover (unlike Amazon which does uniquely have this facility).
Another problem was when Zavvi cancelling orders upon expiry of payment cards - this was a major hassle, especially when the items were "Sold out", but I see that this has now thankfully been resolved.
The truth of the matter is that I would struggle to find anything substantial to complain about in regard to Zavvi apart from the above and maybe that is why I don't understand all this venom directed at them.
I wouldn't know if they are in any sort of financial trouble or if that is the reason for the recent hiccup in their normally smooth and efficient dispatch of steelbooks but I trust this will be resolved shortly if it hasn't been already.
The fact remains that they have delivered over 200 steelbooks to my address in the past 2 years before their respective release dates and that is something nothing short of excellent in my opinion.
I defend Zavvi as I would anyone else being persecuted as that's just the way I was brought up. I would hate them to cease trading and wonder which company if any would step up to the plate and take their place for exclusive steelbooks out of the mixed bunch remaining?
I hope not HMV for the reasons described previously and if they came back online I hope that their customer service, which was crap, is improved. I don't know how their tie-in with Xtra-vision is going to work out and I wait to read posts from contributors who have bought the new "Hobbit" HMV Exclusive steelbook from them with regard to the packaging used and the standard of customer service if there are any issues with the items.
I hope not Amazon which despite their excellent customer service HARDLY EVER reduces steelbooks to ANYWHERE NEAR the same level as Zavvi. I can manage without excellent customer service but not without reasonably priced steelbooks as otherwise I could not afford to have half as many as I have.
Regarding Zavvi's excellent steelbook pricing - a recent couple of examples being the "Ender's Game" steelbook (brought to my attention yesterday by our friend from across the pond) and "One Hour Photo" futurepak - both priced at GBP 9.99 at Zavvi - where else would you find these, if you wanted to, at that price? I'm kicking myself at missing the latter at Zavvi as I'd been price-watching this, and other futurepaks, on Amazon for a good while - in the end I bought it from Amazon the other day for GBP 12.76 which is under my price point of GBP 13 for futurepaks but not as satisfactory as buying it from Zavvi for under a tenner!
I hope not the Entertainment Store which really annoyed me not too long ago with their pricing for their exclusive "Anchorman 2" steelbook - GBP 25.99! (and that's apparently with a manufacturing defect on the top of the steelbook) and it's hardly surprising that the stock they couldn't sell at that ridiculous price was given to Zavvi to flog for GBP 12.99...